About us - Designed by a jewelley expert, inspired by London

Urband London was founded by Raoul Sagal, a designer with more than 30 years' experience in the international jewellery industry. After a successful career working with luxury jewellery brands and retailers around the world, Raoul set out to create something different: a British designer jewellery brand that combines original artwork, exceptional quality and contemporary style at an affordable price.

Based in London, every Urband London collection begins with an original design inspired by art, architecture, travel, nature and everyday life. Those designs are then carefully transformed into contemporary stainless steel jewellery and accessories that are made to be worn every day and enjoyed for years.

Rather than following short-lived fashion trends, Raoul believes good design should be timeless, comfortable and expressive. This philosophy is reflected throughout the collection, from our signature stretch bracelets and stainless steel Apple Watch bracelets to our innovative double-sided earrings, pendants and smartphone stands. Many of our designs are created to coordinate across different products, allowing customers to create their own distinctive style.

Stainless steel was chosen because it perfectly reflects the values behind the brand. It is durable, waterproof, scratch-resistant, nickel-free and comfortable to wear, making it ideal for modern lifestyles. Every piece is designed to combine practicality with creativity, resulting in jewellery that looks contemporary while standing up to everyday wear.

At the heart of Urband London is a simple belief: jewellery should do more than complete an outfit. It should express personality, spark conversation and make people smile. Our collections are designed for people who appreciate originality, creativity and thoughtful design rather than mass-produced fashion.

Every Urband London design is created by Raoul in London with meticulous attention to detail, colour and composition. His aim is to create wearable art that is distinctive, high quality and accessible, allowing more people to enjoy designer jewellery without paying luxury-brand prices.

"I created Urband London to share my passion for design with people who see the world a little differently. Every collection begins with an idea, an inspiration or a story. My hope is that when someone wears an Urband London bracelet, pair of earrings or pendant, they aren't simply wearing jewellery - they're wearing a small piece of art that reflects their own individuality."

Raoul Sagal